Using interactivity and gamification to convert fans into loyal customers

Using interactivity and gamification to convert fans into loyal customers

Registration area
Panel
ContentFan ExperienceMonetisation

Information

In this session:  

  •  What is the role of fan engagement in and around OTT offerings today and how will it evolve?
  •  How will gamification and streaming work together to produce measurable results?    
  •  What is the value of First-party data and personalisation to marketing and retention strategies? 
Where
Tottenham Hotspur Stadium
MonterosaMonterosa is the leading Real-time Engagement platform (RTE) powering the world’s biggest entertainment and sports properties. The platform’s unique set of highly scalable Experiences drive first-party data and monetisation opportunities, making audiences more valuable. The Interaction Cloud is the SaaS platform adopted by ITV, Sky, ViacomCBS, EA Sports, The British Olympic Association, The Jockey Club, and Liverpool FC powering and monetising fan engagement around key properties such as Love Island, The Grand National, The Premier League and Olympics. Included in the Tech Nation’s prestigious 2020 Future Fifty cohort, Monterosa’ been awarded a BAFTA and is listed at #39 in the Sunday Times Tech Track 100 2020.

Registered attendees

Ben Ladkin
Ben Ladkin
Managing DirectorMajor League Baseball, Europe
Cameron Andrews
Cameron Andrews
Senior Legal Counsel - Anti PiracyBeiN Sport
DS
Dominik Scholler
Head of Audiovisual Rights InternationalDFL Deutsche Fußball Liga GmbH

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