CLV Group
Exhibitors & Experiences
Information
The CLV Group is a Data and Audience consultancy revolutionising the way sports, media and entertainment organisations harness fandom identification, fan lifetime value and consumer data mining techniques through its “Fan Moneyball™" approach.
Calling out the elephant in the room: Only 5% of fans are directly known to you! The CLV Group has cracked the code to unlock fans, followers and audience fandoms to reach the 95% with relevant propositions and enhanced targeting. In doing so, sport and entertainment companies wrestle back control of these relationships from Google, Meta, Amazon and Twitter to enable true direct-to-fan value propositions.
