How to 'humanise' your data to meet the expectations of the modern-day fan
Alcock Room
Technology & Data Showcase
Information
As fan bases grow, so does the demand for more personalised and engaging experiences. To meet this challenge, clubs must take a 'data-driven' approach to better understand their fans, engagement and commercial opportunities. Hear how XCM have worked with Premier League football club Aston Villa FC to provide solutions to these challenges.
- Addressing the challenge of integrating multiple complex data sources to create a single view of your fans
- Building a custom solution to generate engagement and incremental value across all areas
- Understanding risk and affordability across customer groups as Aston Villa FC redevelop their North Stand
