Fan 360 View

Single, dynamic customer view Bring back-office and CRM data into a unified, 360-degree fab profile. Oracle Unity Customer Data Platform gathers customer signals and applies them to the customer profile in real time so you have the most up-to-date information about your customer in every moment. Connect all data sources Simplify and consolidate all of your online, offline, first-, second-, and third-party data sources into a dynamic and connected customer profile. Built-in identity resolution Connect individual identities across devices, channels, and domains. Use advanced privacy and identity controls to build a unified, accessible profile. Enterprise data quality Organize and maintain data quality by consolidating all of your data, including real-time behavioral signals, into a single repository. Unity Customer Data Platform cleanses and prepares that data and uses it to build enterprise data models. Industry-specific schemas Take advantage of data models built for your industry and a metadata-driven architecture that you can fully configure and extend.