Market & Trends (EN)

Bookmakers in Brazil have recently taken to sponsoring football teams, which has also changed the dynamic in terms of how interaction with fans takes place by moving this online. The teams involved with these sponsorships have also seen cash being injected into their revenue stream, enabling them to invest further into their futures. And whilst Sports betting in the LatAm region has traditionally focused on football, with live sports taking a hit in recent months, operators must look beyond football to generate revenue. Esports, as an example, is a growing phenomenon worldwide with at least half a billion enthusiasts, and the age gap between users may require a change in strategy for it to flourish.