Marketing & Affiliation (EN)

The realities of the world's current situation have pushed traditional players to find new areas of entertainment. Esports is a fast-growing industry that took the world by storm, and many are scrambling at the opportunity to take their share of the market. This includes new methods for affiliation and marketing, and mordernised looks for sites. And, as LatAm cultural diversity has always required a focus on localisation - both in terms of hiring practices, and product development - with one of the main factors being the various languages spoken in the region, existing employees have also been required to work away from the office, an exercise which required aggressive communication strategies to be put in place. Therefore with the gaming industry growing beyond sports betting, new and different methods of marketing and affiliation will be entering the LatAm region. These methods will no doubt be undergoing localisation processes and adapting to the various regulatory frameworks in the different jurisdictions. On another note, hundreds of millions in the LatAm region go to social media websites for their news and communication needs, and this makes them a prime forum to get your brand seen. Operators may even use these websites as a platform on which to have their games and further expand their reach. We take a look at all the above and more!