GREAT Britain & Northern IrelandThe GREAT Britain & Northern Ireland Campaign is the UK’s international communications programme. It enhances the UK’s global reputation and drives economic growth by encouraging international audiences to visit, study, trade, invest, live and work in the UK.
GREAT is one of the world’s most impactful nation branding and marketing initiatives, providing the UK government’s international network with a high-quality, consistent brand used by 26 government departments and arms-length bodies. It successfully promotes the UK’s strengths in 164 countries, delivering £7 billion worth of returns to the UK economy since launch.
