Livewire

The attention economy has a new operating system - it's built on games, and powered by creators.

As gaming overtakes TV, streaming, and social as the dominant media channel for Gen Z and Gen Alpha, Livewire has emerged as the single-entry point for brands seeking effective, immersive, and culturally relevant engagement.

Having delivered award-winning global gaming campaigns for major brands like Samsung Electronics and Amazon on Fortnite and Roblox, Livewire is seeing their gaming campaigns consistently outperform global event-level media. Proving that gaming can be the lead channel in a multi-channel marketing mix.