MSquared

Having grown out of deep R&D at Improbable, MSquared is now an independent company delivering the core building blocks for persistent, high-fidelity virtual worlds. Think AWS, but for immersive experiences.

Already behind activations for the BBC, Major League Baseball, Lamborghini and Yuga Labs, MSquared recently hit a major technical milestone: 15,000+ concurrent users in a single browser-accessible space. Now, it’s helping brands and creators launch always-on virtual ecosystems, moving far beyond one-off campaigns to scalable, connected experiences that live and evolve over time.

From sports to gaming and entertainment, MSquared is transforming immersive experiences to enable fast speed of deployment, ground-breaking gameplay, and creative + commercial freedom for brands.

📚 Explore more case studies of bold, virtual experiences powered by MSquared here: https://msquared.io/case-studies