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Mitsubishi
Case Studies
Information
Vaimo developed a modern and sleek eCommerce solution to fit the expectations of the modern-day consumer who demands omnichannel shopping experiences. The site places simplicity at its core with a carefully curated set of imagery and product descriptions doing the talking. Car customisation options were also kept to a minimum so as not to overwhelm the user and interrupt their purchasing journeys. The result is an efficiently slim purchasing funnel: add your car to cart, choose your preferred dealer location, sign your purchase with BankID and, voilà, the purchase is complete and ready for pick up within 5 weeks. Mitsubishi Privatleasing was launched in October 2019 on Magento Open Source and 124 Mitsubishi cars were leased in the opening 30 days.