PANEL: Defining your digital marketing strategy

• What are the key pillars that you need for effective digital marketing, beyond the basics?  

• Creating an agile digital marketing strategy  

• What social platforms do you need to be engaging with?  

• How important is influencer marketing?  

• What about content marketing? Where does that fit into your digital strategy?  

• Making data-driven decisions  

• Is your digital marketing strategy and spend changing in the light of COVID-19?  

• How important is personalisation?