PANEL: Building your marketing tech stack
Thursday, July 16, 2020 5:00 AM to 6:00 AM · 1 hr. (Africa/Abidjan)
E-commerce Marketing Channel
Panel
E-commerce MarketingTechnology
Information
• How is the customer acquisition process being transformed by technology?
• Which technologies should you be investing in first?
• How much of a role does the customer experience play in building your tech stack?
• Omnichannel considerations
• Building a single customer view
• Linking marketing technology with your overall business strategy