Keeping it Real: Personal brand success in the age of COVID-19 is about self-definition, transparency, authenticity

Personal branding  

• Why a well-honed personal brand can make your advice as a CDM/CDS more authoritative.
• How to make your personal brand transparent and authentic so that your diversity and the gifts you have to offer shine through.
• Why it is good business practice for your organization/company for employees to have strong personal brands: more exposure for organization/company, diverse workforce.
• Why building a personal brand or re-branding will help to position yourself as a thought leader who is able to offer quality and unique insights with a sense of authority.

Building your personal brand in the COVID-19 virtual environment  

• With in-person events on lengthy hold, there is a need to find other ways to both grow and nurture your network. Your personal brand has moved online!  
• Given the economic/job uncertainties with COVID-19 and even before covid-19, job security was a thing of the past; how to thrive beyond coronavirus’s tremendous socioeconomic impact.

Interacting with social media as a CDS to strengthen/re-brand your personal brand

• Why it is more popular than ever for recruiters to use social media during the interview process
• Use of social media by job applicants to pre-research their interview panels
• Actionable tips to build your brand on social media  
• The more visible you are on social media, the brighter the spotlight shines on you and your brand.