ON DEMAND: Headline media deals: converting viewers to customers

Major sports betting operators across the US are, or already have, made eye catching deals with some of the biggest names in television as customer acquisition continues to be the main priority. This session will bring together operators and broadcasters to share their experience of what these deals actually look like and how passive viewers can be successfully transitioned to sports bettors.

Moderator: Adam Candee, Managing Editor, Legal Sports Report

Jeffrey Gerttula, EVP and GM, CBS Sports Digital, CBS Interactive

Nicolina O'Rorke, SVP, NBC Sports Enterprises & General Manager, Sports Betting & Gaming, NBC Sports Group

Benjie Levy, President & COO, TheScore

Joe Yanarella, Senior VP/GM, Sports Betting, Bleacher Report

Chris Pirrone, General Manager, USA TODAY Sports Media Group