ON DEMAND: How teams are looking to benefit from sports betting and what empty stadiums might mean for potential partnerships.
Information
Teams across all sports throughout the US are looking at how they can best take advantage of the opportunity presented by sports betting but this sponsorship category differs significantly from their usual areas such as food and drink and sportswear. This panel will bring together leading teams across the major leagues to explore how they are approaching challenges including finding the right partners, navigating regulation as well as getting the brand exposure right through their digital and retail channels, especially whilst stadiums remain empty.
Moderated by: Thomas Allen, Executive Director, Equity Research, Morgan Stanley and
Ben Swinburne, Media Analyst, Morgan Stanley
Adam Davis, Chief Commercial Officer, Harris Blitzer Sports & Entertainment
Rob MacPherson, Director, Partnership Sales & Corporate Marketing, The Phillies
James Van Stone, President, Business Operations & Chief Commercial Officer, Monumental Sports and Entertainment