The Wasatch Group Embraces Automation to Save Time + Simplify Their Craigslist Marketing

Across multifamily, 72% of communities currently use Craigslist. Unfortunately, Craigslist tends to be a time-consuming and tricky platform, taking precious time that leasing consultants could be spending elsewhere. Therefore, we asked Kitty Callaghan, Vice President of Marketing at Wasatch Property Management, to share how they tackled Craigslist! Below, she shares how they went from managing Craigslist for 50 properties using an Excel spreadsheet to automating the process using Rooof’s PostEngine tool.