Talking to the C-Suite About the Future of Web3 & Emerging Tech

Engaging with the C-suite about the future of Web3 and emerging technologies requires a strategic approach that bridges technical innovation with business goals. This session delves into more recent technology moving Web3 forward for retail brands. Panelists will review key considerations and strategies for effectively communicating the significance and potential impact for retailers and CMOs. You’ll explore:

• Implications for brand IP and ways brands can leverage technology to build a new pipeline of customers;
• Additional tactics for moving from brand loyalty to brand experience using emerging technologies like AR/VR and AI; and
• Strategies for talking to your C-Suite about testing and learning using a measured risk approach.