How Matas Became Denmark’s Top Health & Beauty Retailer with Real-Time, Relevant Omnichannel Personalization

Matas, Denmark’s leading health and beauty destination grew its digital revenue by 10X in three years by providing connected, personalized buying experiences to customers across digital and physical channels.

Join this session to learn how Matas:

• Leveraged best-of-breed personalization to shift from marketing to segments to individuals at scale;
• Unified customer experiences with innovative personalization initiatives across digital and physical stores; and 
• Connected loyalty data, offline transactions and online customer profiles for deeper customer engagement.