How to Overcome ‘Commerce Anarchy’

Wednesday, November 17, 2021 5:45 PM to 6:15 PM · 30 min. (Africa/Abidjan)

Information

Brands, retailers and service providers are engaging in more channels than ever before, managing increasingly complex paths between products, services and consumers. We call this ‘Commerce Anarchy’. Driven by factors such as disparate datasets unfit for ecommerce, a lack of visibility and an inability to keep pace with ever-increasing channel opportunities, Commerce Anarchy creates chaos within business operations.

Hear more about Commerce Anarchy from Chris Holley, Global Head of Partnerships and Alliances at Productsup. You’ll find out about:

The root causes of Commerce Anarchy;
The impact of Commerce Anarchy on different aspects of business operations; and
How to turn the chaos into a business advantage.

ProductsupProductsup frees brands, retailers, service providers, and marketplaces from commerce anarchy, empowering them to take control of their own destinies. The Productsup P2C platform enables global companies to successfully exert effective control over every aspect of their global product information value chains by aggregating, optimizing, contextualizing, and distributing product content across more than 2,500 marketing and retail channels. Productsup redefines product, brand, and service experiences, delivering control over commerce chaos for our customers, so they win their consumers’ attention. Through mastering and taking advantage of complexity, they tell a consistent story across all channels relevant to their offer. The Productsup P2C platform processes over two trillion products a month for over 900 global companies, such as IKEA, Sephora, and ALDI, handling more monthly data requests than Google’s consumer search service.

Speakers

Chris Holley

Global Head of Partnerships and AlliancesProductsup

Registered attendees