Digital Style and the New Luxury: How Neiman Marcus is Using AI and Personal Styling to Redefine the Brand Experience

It’s no longer enough to present customers a curated assortment of great luxury products from the world’s top brands. To build lasting relationships with customers, retailers must help customers discover and express their style through their preferred channels of engagement. Every touch point is an opportunity to provide personal recommendations for how to assemble a winning look and gain customers’ confidence in a long-term styling partnership. Neiman Marcus, with the acquisition of Stylyze, is integrating AI based recommendations with personal styling to empower customers to live extraordinary, stylish lives and form a long-term love for the Neiman Marcus brand. Attend this session to learn why:

• AI is not enough. Learn how the sophisticated combination of AI / data science and our experienced Style Advisors is the winning combination;
• Style interactions equals brand love. Styling interactions drive deeper brand loyalty through the combination of product, service, omni engagement and emotion; and
• Defending against brand direct is key. Multi-brand product curation combined with personal styling enables retailers to own the home and closet.