Turning a Viral Product Into an Opportunity For Brand Discoverability and Loyalty

TikTok has become one of the leading drivers of inspiration and discoverability for consumers of all ages. People all over the world have passionately taken to TikTok to share products and services that they’ve enjoyed simply for the joy of sharing something that worked for them! Rooted in realness and authenticity, the #TikTokMadeMeBuyIt conversation happening on the platform contextualizes the impact a product has on somebody’s life directly from the source. These organic, viral moments present an opportunity for brands to capitalize on in order to have a real and meaningful conversation with their audience. In this session, we’ll look at the #TikTokMadeMeBuyIt craze and share how brands can sustain consumer interest and turn curiosity into brand love. Attend this session to:

·Learn about the #TikTokMadeMeBuyIt craze and what's driving the community to purchase;

· Hear examples of how retailers have responded on platform, in-store and on their site; and

· Learn how to stay actively engaged on TikTok and form a meaningful relationship the community.