Case Study (Balenciaga's Afterworld: A "Quantum Leap For Fashion")

Afterworld represents a new way of thinking about identity in the digital world—that the internet can be a rich, interactive, three-dimensional virtual playground for fashion.

It’s a thought-provoking way to showcase clothing—and one that represents the start of major fashion brands becoming awake to the creative possibilities unlocked by real-time technologies.

Meet the tech savvy creative powerhouses that allowed Balenciaga to actualise their vision for this piece. Learn more about the process and hear what they believe we will see next within fashions digital revolution.