Virtual Try On Experience, From Retail To Online: Crafting A Digital Experience For Maison Chloé And Luxury Consumers

Maison Chloé requested Stylé to develop a virtual try-on experience for the launch of their beautiful skiwear 2020 capsule collection at Parisian store Le Printemps, when Paris is going into Covid lockdown, forcing stores to close during the Christmas shopping season. 

Stylé tells the story of their collaboration with Chloé to adapt the experience, promoting the collection and reaching users online, showing the versatility of real-time digital fashion.