Mafex magazine and communication channel strategy

Mafex magazine and communication channel strategy

Marketing & Communication

Information

In terms of marketing and communication, strategies are established to disseminate the capabilities of the members, the Spanish railway sector and build brand reference to strength relationships MAFEX Magazine: MAFEX Magazine have been designed to become a link of international and innovation dissemination with a sizeable following in the sector, reaching more than 6,000 international contactas with an online and print edition. http://magazine.mafex.es/ http://magazine.mafex.es/en Presence in social networks and the corporate website: Twitter: @MafexSpain LinkdIn: Mafex, Spanish Railway Association Web: www.mafex.es www.mafex.es/en Additionally, different sector reports are published annually, based on statistical data, position notes and topics of special interest.
Mafex - Spanish Railway AssociationNon-profit association whose main objective is to serve the Spanish Railway Industry and the defense of the general interest of its current 93 members through the implementation of actions in the field of internationalization, innovation and competitive improvement and institutional relations. For this, it is based on the experience and prestige of the Agex Group Federation to which it belongs. Mafex is a member of CEOE and UNIFE (European Railway Industry Association). It actively collaborates with entities such as Ministry of Transport, Mobility and Urban Agenda, Adif, Renfe, Ministry of Industry, Trade and Tourism, Alamys, Uitp, Icex and Basque Government among others.

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