Gwella Mushrooms

Driven by a consumer-first approach, Gwella has a dual focus that balances wellness and psychedelics. Our strategy is to build the leading product portfolio tailored towards consumers who opt-in to natural alternatives to support their day-to-day life through physical and mental health. 

Company Highlights:  

• 4 wholly-owned brands   
• Strong management team and advisory board, well versed in CPG, brand building, mycology, finance, supply chain logistics, digital sales and marketing  
• Partnership with US based extraction facility and Canadian Lab with dealers license and Section 56 exemption  
• Backed by some of the top funds in the space, including Vine Ventures (Atai, Gilgamesh, Entheon Biomedical), JLS Fund (Atai, Cybin, Mindmed)   
• Award-winning (Cannes Lions) creative marketing team with deep DTC/ecommerce experience 
• 50+ years collective CPG experience - helped launch and drive over $100 million in sales for some of the top brands in the world, including Body Shop, Dermalogica and Starbucks

Innovation and accessibly are at our core. Everything we create is purposeful to modern consumers; built for convenience, engineered for function, and designed for beauty. We’re focused on building both IP and brand moats; we do not duplicate existing mushroom coffee, powders, or tinctures products. For example, our Mojo branded gummies are a first of its kind product that mimics the effects of microdosing psilocybin in a legal platform. The result of 12 months of R & D, we developed a proprietary blend of 14 different mushrooms, botanicals and nootropics that boosts energy and cognitive performance for improved productivity.

We have an immediate path to revenue and scale in the functional non-psychedelic market, which is a fast-growing and fragmented sector. We are also building strategic footprints in areas where we see future growth potential in the psychedelics sector and focus on jurisdictions where we can launch over the counter products in a regulatorily compliant manner. We will leverage our proprietary formulations, partnerships and consumer data into a new suite of products and tools for psychedelic consumers and the future market as it evolves in different jurisdictions around the world.

To do this, we’ve assembled an all-star team with a proven track record of bringing successful category leading global brands to market.