TAPP Coalition

The True Animal Protein Price Coalition, is an international non-profit organization in Amsterdam, founded in 2018, supported by farmers, food companies and charities, that is committed to policy advocacy for paying the 'real' price of food, including the costs for the environment, health and animal welfare, starting with meat and dairy. Therefore, a fair and higher price is needed for meat and dairy. 

The revenues of a higher, fair meat price at EU level are at least 32 billion euros per year. This amount can be used for three things: (1) Payments to farmers for sustainable agriculture, climate, nature and animal welfare, (2)  reduction of VAT or subsidies on vegetables, fruit, nuts, potatoes, plant-based meat and (3) compensation of lower income groups for the higher price of meat.