Building a Community with your Content

Building a Community with your Content

Tuesday, October 27, 2020 7:00 PM to 7:30 PM · 30 min. (Africa/Abidjan)
Breakout Session

Information

Rooster Teeth - a division of WarnerMedia - is a pioneering media and entertainment company responsible for some of the biggest online series in history, award-winning animated series, films and documentaries, and long-running PODCASTS over 12 years. With a massive global footprint of more than 45 million subscribers, 5 million unique monthly visitors to its RoosterTeeth.com hub, and 3 million registered community members, Rooster Teeth knows a thing or two about building relationships with its global community. Since 2015, their podcast network, The Roost, built on the core brand’s success and quickly became the largest video podcast network in the country, extending their reach to over 60 million worldwide. Join AJ Feliciano, Head of The Roost Podcast Network, as he provides insights into how a 17-year old media company was able to build a sustained community over time. How does podcasting fit as part of its larger universe of content creation? How does Rooster Teeth utilize video and audio to monetize? Where did we see podcasting over 10 years ago and how did we get to now? What is the secret sauce to uniting fans around your content?

Target Audience
Professional Podcasters
Rooster Teeth's The Roost Podcast Network (a division of WarnerMedia)ABOUT THE ROOST The Roost is an industry-leading video-centric podcast network powered by Rooster Teeth, boasting a curated collection of more than 70 shows and productions that achieve over 290MM monthly impressions. The Roost represents the award-winning Rooster Teeth Podcast, Off Topic, Kinda Funny, What’s Good Games and more. Find out more at http://roostnetwork.com/"> http://roostnetwork.com/.   ABOUT ROOSTER TEETH Rooster Teeth is a fan-driven, community-built entertainment company. From humble origins in a spare bedroom, Rooster Teeth created the web series Red vs. Blue, an innovative form of entertainment for a changing media landscape that sparked the growth of a passionate global fandom. From that foundation, Rooster Teeth pioneered a direct-to-consumer lifestyle brand for its growing online following with subscriptions, advertising, e-commerce, and live events. Rooster Teeth produces several original content series including RWBY, the most popular western-style anime series today, The Rooster Teeth Podcast, and daily video series featuring an in-house cast of influential talent. With broadcast and live-action production capabilities and a world class animation studio, Rooster Teeth engages industry-leading networks, streaming entertainment services and creative talent to develop projects that reach global audiences through its Studios division. Rooster Teeth cultivates the gaming lifestyle it helped define with partnerships through its industry-leading video-first podcast network, The Roost. Rooster Teeth has a massive global footprint of more than 45 million subscribers to its YouTube Network, 5 million unique weekly viewers across its RoosterTeeth.com hub and more than 4 million registered community members. The company was founded in 2003, and is a subsidiary of Otter Media, a WarnerMedia company. Discover more at RoosterTeeth.com"> RoosterTeeth.com.

Registered attendees

Alicia Butler Pierre
Alicia Butler Pierre
Founder & CEO – Equilibria, Inc. & Producer & Host – Business Infrastructure PodcastEquilibria, Inc.
Anna Priestland
Anna Priestland
MsIndependent writer and producer
Anna Olivia Mcclain
Anna Olivia Mcclain
Owner, Consultant, and ProducerAO McClain LLC

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