Listen Up: Driving Podcast Discovery

Based on steadily increasing popularity, podcasts have entered the mainstream as a broad-reaching entertainment medium. According to Nielsen Scarborough, the audience for podcasting has grown by 20% on average for each of the last six years. At this rate, the podcasting audience could double by 2023. For audience growth to continue at such a fast pace, listeners must be able to easily navigate all audio on demand content across different platforms and services. Future growth will rely on user experiences which deliver advanced search and discovery, powerful personalized recommendations, effective cross-media linking and comprehensive global coverage.   Join this panel of industry experts as they discuss how major streaming services, publishers and smart device manufacturers can improve podcast search and discovery, and the key role metadata and technology play in connecting listeners to podcasts.