Lunch & Learn - Optimization for Monetization: Podcast Insights for Brand Ad Campaigns

Tuesday, October 27, 2020 5:30 PM to 7:00 PM · 1 hr. 30 min. (Africa/Abidjan)

Information

As podcasting continues to gain momentum and increase in listenership, the need for relevant data and insights is at an all-time high. At a 20% rate of growth, the audience for podcasting could double by 2023. How can advertisers and podcasters maximize this opportunity and enhance their creativity with advertisers? Nielsen will present two highly effective and widely used services.

Nielsen’s Podcast Listener Buying Power Service is meeting this critical need and provides podcasters, agencies, and brands with insights matching podcast listeners with their buying habits. Featuring genres, brand names, and over 160 podcast titles, the service can be viewed as a “pre-buy attribution” tool.

With over 250 podcast brand lift studies conducted, across 200+ unique brands, Nielsen’s Podcast Ad Effectiveness solution has compiled overall effectiveness benchmarks for advertisers, agencies, and podcasters to objectively measure the impact of podcast advertising, giving them deeper insight into the buys. This will help inform future decisions regarding which podcasts to invest in, and how to maximize potential future spend in this area. This can be viewed as a “post-buy attribution” tool.

Join senior Nielsen executives and key industry leaders, as they explore the topics below:

Session 1: Nielsen Ad-effectiveness Study Insights and Panel discussion (40 Mins)

Presenter: Arica McKinnon, VP Client Consulting, Nielsen

Panel Moderator: Bruce Supovitz - SVP Client Solutions Nielsen

Panelists: