Is Your Podcast Marketing Actually Working? Here’s How to Find Out

Following “podcast marketing best practices” is a great starting point for creators looking to increase the visibility and discoverability of their podcasts – but how do you know if all your hard work engaging on social media, writing blog posts, and sending out newsletters is actually doing the trick?

On top of knowing what kind of content to post and which channels to leverage, tracking the performance of your podcast marketing isn’t so straightforward.

So, how do you tell where your downloads are coming from? How do you know your audience is enjoying your podcast? In this session, we break down how to set up your podcast marketing strategy for success and verify these tactics meet your podcast goals.