How to Create a Loyal Audience That Goes Beyond Download Numbers

Here’s a hard pill to swallow in podcasting – audience is not the same as traffic. Anyone can buy traffic (downloads); building a loyal podcast audience that keeps coming back is far more meaningful… and difficult.

To help podcasters build an audience and not just boast impressive download numbers, this session features industry leaders as they dive into the metrics you should be tracking to understand your audience as well as the best ways to engage listeners outside the airwaves.