Staying Audience First: How NPR’s Life Kit Innovates by Serving Listeners

Service journalism has the direct goal of helping its audience. Life Kit, NPR’s service journalism brand, uses different strategies at every step of the editorial process to ensure the audience feels seen and respected. Learn how the team thinks of the audience in their work to create a stronger relationship with their listeners. Life Kit host Marielle Segarra and supervising editor Meghan Keane discuss how they lead coverage to meet the audience where they are at and anticipate what they didn’t know they needed.