How To: Use Episode Artwork to Increase Engagement
Tuesday, August 20, 2024 11:45 AM to 12:15 PM · 30 min. (America/New_York)
NPR Sponsor Stage (Inside Expo)
Breakout Session
Insights from the Home of Podcasting (sponsored by NPR)
Information
Episode art is one of the latest evolutions in the industry since Apple Podcast started supporting it in iOS 17 in the last year. Come to this practical session to better understand how it can drive engagement with your listeners to ensure they stay tuned in and attract new listeners. We’ll look at how it can fit into your overall show branding, differences between Apple Podcasts vs Spotify, best practices/dos & don’ts, and some preliminary data from experiments NPR has tried.
Speaker / Panelist
Mathilde Piard
Deputy Director, Podcast Strategy & OperationsNPR