Is Programmatic Finally a Must-Have in Your Podcast Revenue Strategy?

“Over one third of our advertising transactions today happen programmatically and close to half of these are using real-time ad decisioning … It’s about choice and control … every single upfront deal this year will have programmatic at its core.” While Disney Advertising President Rita Ferro’s above statement, made at this year’s Upfronts, obviously focuses on streaming video, the point is universal… and it’s playing louder than ever in podcasting. The tech, data, and expertise that are connecting the steadily-growing podcast audience with the right advertisers at massive scale is only getting more accurate and efficient. Is programmatic on the verge of tipping the scales forever in its favor? A range of digital audio leaders — from the biggest podcast media networks to hosting/monetization platforms — lay out where we’re headed in this must-attend panel. Participants TK…