The Importance of Latinx Representation in Podcasting

Latinos make up nearly 20% of the U.S. population but are not accurately represented in podcasting. My Cultura podcast network, in partnership with iHeartMedia, is changing the landscape with the recent launch of a network dedicated to celebrating and elevating Latinx voices and stories. Enrique Santos, President and Chief Creative Officer of My Cultura, leads a panel discussion on why it’s the right time for Latinx creators to have a presence in podcasting. He along with the assembled panel will explore the power of communicating authentically to this audience in English, Spanish and Spanglish.