Nailing Your Niche: Why Bigger Isn’t Always Better

If your podcast is for everyone, it’s for no one.

Instead of focusing on download counts or shouting into the void, creators turn to niche shows targeting a defined audience. This means deeper engagement, higher trust, and better results.

In this panel, we’ll explain why niche is a smart play for both creators and brand advertisers.

From laser-focused content that speaks directly to your ideal listener, to ad placements that actually move the needle, we’ll get into:

1. Who niche audiences are (and where they overlap with mainstream listeners)

2. How creators can win bigger by speaking to fewer, highly relevant listeners

3. Why advertisers are shifting dollars to niche shows