How Brands Should Think About Podcast Advertising in 2025
Information
Podcast advertising has matured — but many brand strategies haven’t caught up.
In 2025, success isn’t about buying a few host-read ads and hoping for the best. As the medium evolves, brands need to think beyond default placements and lean into smarter targeting, more meaningful measurement, and creative that actually connects.
This panel will unpack what modern podcast advertising really looks like — from choosing the right shows (even if they seem unconventional) to building ads that blend into the content and stand out in performance.
This panel will explore:
1. How to find high-performing shows beyond the usual 'safe list.'
2. What effective podcast attribution looks like in 2025 and how to tie it to real business goals.
3. How to craft podcast ads that sound like content but still drive action."
