Programmatic Podcast Ads: How It Works & What’s Next

Are you ready to discover how brands and agencies purchase podcast ads programmatically? Join our session to explore the advertiser's perspective, covering targeting, pricing models (CPM vs. performance-based), and essential success metrics. Learn what sets programmatic buying apart from direct deals and how automation is transforming podcast advertising.

We'll also examine future trends like AI-driven ad buying, contextual targeting, and cross-platform measurement. Understand the implications of privacy changes and industry shifts, such as cookie deprecation, on advertising strategies.

Takeaways:
- How programmatic ad buying works for podcasts, from targeting to pricing
- Proven strategies for optimizing campaigns with real-world success stories
- Upcoming technological innovations and their impact on the industry
- Predictions for the future of programmatic podcasting in the next 3-5 years