Why Smart Brands Are Betting Big on Podcasts

Join advertising veteran Scot Herd, who has sold ads across newspapers, local and network radio/TV, and digital - for a fast-paced look at how podcasting has become the most practical and targeted platform for brands.
In this 30-minute session, Scot will break down the key similarities and differences between traditional and digital advertising, revealing why podcasts combine the best of both worlds: the trust and engagement of radio with the precision and measurability of digital. You’ll walk away with actionable insights on how to leverage podcast advertising effectively, including how to select the right shows, measure performance, and capitalize on host-read endorsements. Whether you’re a brand, agency, or podcaster, this session will help you understand why podcasting is no longer just an "emerging" medium—it’s a must-buy.
Key Takeaways:
1. Why Podcasting Wins – It merges the trust of traditional media with digital targeting.
2. Better ROI – Lower waste, higher engagement, and measurable attribution.
3. How to Buy Smart – Picking the right shows, hosts, and ad formats for your goals.
4. Future Trends – Programmatic buying, branded content, and the power of host-driven sales.