Goodbye Promo Codes. Hello Performance Clarity

Promo codes were never built for performance marketing. In a world where consumers shift between devices, platforms, and formats in real time, relying on vanity URLs and manual code entry is not just outdated—it’s inaccurate.

In this powerful session, Claritas and Ocean Media explore how marketers are leaving legacy measurement behind and embracing advanced attribution, AI-driven optimization, and identity-powered targeting to make podcast and broadcast media work harder—and smarter.

Attendees will learn how to:

- Target podcast and broadcast audiences using Claritas’ industry-leading segmentation tied to real behaviors and lifestyle patterns

- Replace promo code reliance with identity resolution and deterministic attribution—no more guesswork

- Gain show- and episode-level insights that reveal exactly which placements drive conversions

- Leverage Claritas’ soon-to-be-released multi-touch attribution (MTA) solution to measure performance across all channels with apples-to-apples precision—including podcast, broadcast, display, video, and audio

- Apply Claritas’ AIO platform to optimize audience, media, and creative dynamically based on what’s working in real time