From Ostrich to Owl: Helping Members Wise-Up to Pensions
Wednesday, October 16, 2024 3:10 PM to 3:55 PM · 45 min. (Europe/London)
Room 11A,B&C
Concurrent session
DCDC decumulationMember engagementPension Tech solutions
Information
Retirement decisions can be so overwhelming that many members would rather bury their heads in the sand. Find out how a combination of leading-edge technology, behavioural science, and sophisticated member insights is helping to coax these ‘pension ostriches’ into interacting with their retirement options. Could tailored and engaging digital journeys turn ostriches into wise owls?
Session chair
Helen Lamb
Senior Membership Engagement ManagerPLSA