Not Just a Number: Creating Emotional Connections to Improve Engagement

Not Just a Number: Creating Emotional Connections to Improve Engagement

Only -41 seats left
Tuesday, October 14, 2025 2:40 PM to 3:25 PM · 44 min. (Europe/London)
Charter 3
Savers Stream
AdequacyDCDC investmentMember engagementSustainability

Information

In the pensions industry, we spend a lot of time worrying about the numbers. But what about the people? Explore how emotional connections can be created to enhance member engagement by combining effective UX design with private market investments. Featuring real life case studies that demonstrate the power of emotional storytelling.

NatWest CushonNatWest Cushon, part of NatWest Group, offers a Master Trust pension scheme alongside a range of workplace savings products. NatWest Cushon’s app-first approach, climate-focused investment strategy and jargon-free financial education come together to improve pension engagement, driving increased value for members in the long-term. The solution fully integrates with payroll and benefit platforms too. Our aim is to help employers help their employees build better savings habits and a feel good future. To find out more please visit http://www.cushon.co.uk/

Registered attendees

Adele Ray
Adele Ray
Head of DC Client DevelopmentMercer
Bec Wilson
Bec Wilson
AuthorHow to Have An Epic Retirement
Calum Cooper
Calum Cooper
Partner and Head of Pensions Policy InnovationHymans Robertson

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