Ancillary Revenue

Our contextual communication campaigns to change customer behaviour (e.g. peak/off-peak, car to public transport or shared/green mobility) are unobtrusive, delightful and effective. We link incentives to customers’ real-world experiences (e.g. delay, cancellation, congestion). Incentives reward loyal behaviour (e.g. travelling off peak), compensate for pain points (e.g. apology for train cancellation) or inspire behaviour change (e.g. voucher for co-working space to travel later, discounted journeys to travel off-peak). Our truly contextual marketing attracts customers to local businesses (e.g. coffee shops, convenience stores) and therefore helps boosting the economy in the “new normal”. Public Transport Operators and Authorities benefit from shared revenue.