Traveler Relationship Management

Traveler Relationship Management helps operators to relate to their passengers, to meet their needs, to manage customer communication and foster their loyalty. New mobility options will significantly shape the transportation landscape over the next few years. Knowing, offering and marketing the service and product bundles to the travelers and thereby meeting their individual needs, poses a challenge for every mobility service provider. Operators can use already existing apps or digital displays to capture the passenger’s attention using banners, launch marketing campaigns, introduce surveys, discover new target groups among customers, approach focus groups and add locationbased context to the communication channels.