Presentation: New Perspectives for Traffic Planning: Why the Psychology of Citizens Plays an Important Role.

Ride hailing, micro-mobility and on-demand services have come a long way in supplementing public transport systems in many regions across the globe, thereby closing gaps in the existing offering structures. At the same time, digital platforms have made onboarding and access to these new services easier.

Despite all the hype around new mobility business models, not all of them have been adopted as expected, even before the COVID crisis struck. To ensure early adoption, new offerings need to be analyzed and modified according to customer demand and behavior, from the outset. It has become critical to accurately capture user-centric information alongside more conventional traffic and demographic data sets. The intention is to develop a more precise understanding of the actual mobility demand in a city or region.

Accenture, Fjord and ioki have developed a new, holistic approach for planning new mobility offerings. Our approach combines quantitative and qualitative analysis capabilities to provide insights into existing mindsets of potential users and geographic archetypes in a specific region. The presentation will illustrate this approach, providing examples from the Leman area in Switzerland and will highlight the differences between this new approach and more conventional methods of traffic planning.

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