The State of Wholesale Distribution: A Candid Conversation with Distributors

From consolidation and portfolio pressure to shifting consumer demand, wholesale distribution is under strain—and clarity has never been more valuable. This session offers wineries a rare opportunity to hear directly from senior distributor leaders from Oregon and beyond in an open, AMA-style format. Panelists will begin by sharing their perspectives on how the past few years have reshaped the wholesale landscape and what wineries should be preparing for next. The conversation then turns to a frank Q&A, inviting honest questions and practical insight into distributor priorities, decision-making, and how wineries can more effectively navigate the wholesale marketplace in 2026 and beyond.