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 We believe that earthy can be glamorous... 

  ...natural can be rebellious, and that classic and cutting edge are just opposite sides of the same coin. After all, who says you can’t be a cosmopolitan do-gooder or hug a tree in a suit? So yeah, we love dualities and believe that looking good and being good are not mutually exclusive. Indeed, noyah means “divine beauty,” and in our hometown of NYC, divine beauty can mean equal parts Central Park and cosmopolitan chaos. And we celebrate this mash-up with eco-chic packaging filled with a range of colors to suit any look, whether you take your style cues from “the greatest city on earth” or the great outdoors.  

OUR MISSION: TO BE THE LEADER IN BEAUTY INNOVATION THAT BENEFITS BOTH HEALTH AND PLANET. 

An example? You likely eat pounds of lip care products during your life, yet they're make in cosmetic plants, with hardly any regulations governing their ingredients.  If you eat it, wouldn't you want it to be made from food?  We do, so we make some of our products out of 100% food in kitchens instead of cosmetic plants. Yum. 


Earth-friendly

Good things come in earth-friendly packages.
We aim to take the lead in eco-friendly packaging. While no packaging solution
is perfect, we will be phasing in and experimenting with various better-for-the-planet solutions. These include: 

· Tubes made with sugarcane. 

· The highest level of PCR plastic possible - currently we're at 88% 

· Bamboo and paper components. 

 Animal-friendly 

· All of our products are cruelty-free. 

· Beeswax is our only non-vegan ingredient.   

· We don't sell in countries that require animal testing. 

Made in the USA
Always, and we hope forever. A tad more expensive, yes. But it’s better for
quality, the planet, and the local economy, so hey, why not? 

Donations to the Homeless
We have an ongoing collaboration with the National Health Care for the Homeless Council (NHCHC). We donate a lip balm to the homeless for every social tag with @noyahcosmetics and #livedivinely.  

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