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A minority-owned social impact brand, Silver Sahara supports Moroccan indigenous artisans and reinvests up to 70% of profits back into Moroccan artisan cooperatives. Silver Sahara features handmade, one-of-a-kind, hand-selected items sourced directly from indigenous Tuareg and Berber Amazigh artisans of Morocco and North Africa. All of Silver Sahara's products have been created by the friends and family of the El Fassi silversmiths of Zagora, Morocco, or have been passed down through generations of their Berber Amazigh tribesman lineage.
Silver Sahara was created to show deep gratitude to the beautiful country of Morocco and its high-spirited and talented people. Silver Sahara strives to abide by a sustainable fair-trade model: all sales help provide artisans with living wages, better working conditions, and basic technological training.
Silver Sahara's mission is to ensure the continuation and worldwide appreciation of indigenous traditional craft techniques.