(Hi)Story of a Painting: What's the Point?

Art

Information

The first episode to our VR series (Hi)Story of a Painting, "What's the Point?" focuses on Georges Seurat and his iconic painting “A Sunday Afternoon on the Island of La Grande Jatte” – it dives into the story behind the painting and looks at the man behind the painting and his journey from underdog to icon. This VR experience gives the viewer a chance to actively engage with the story by discovering and activating “story bonuses”. The VR environment gives the viewer a sense of scale of the artwork, allowing anyone, from anywhere in the world, to form an intimate bond with each featured piece. “(Hi)story of a Painting – What’s the Point?” establishes the overall tone of the series - informal, appealing and relatable and shows that an artist can come from anywhere.

Release date

3/1/2021

Synopsis

Dive into an animated experience, narrated by Speech Debelle, that uncovers the story of the man behind La Grande Jatte, Georges Seurat, and its historic importance. This painting was revolutionary in more ways than one - it was made possible thanks to the industrial revolution and was the precursor to what we today call the “pixel.” But it was not always well re¬ceived. The VR environment comes to life with imagery illustrating the narrative and gives a sense of scale of the artwork, allowing anyone, from anywhere in the world, to form an intimate bond with La Grande Jatte. The experience follows Georges’ winding path to success and illustrates how an artist can come from anywhere.

Minimum Duration (mn)

URL

https://www.historyofapainting.com/trailers

Thematics

BiopicCulture and artsDocumentaryHistory

Technology(ies) used

3D animation6DoFAmbisonics soundInteractivityReal time engine

Production company(ies)

Fat Red Bird and Monkey Frame

Distribution Strategy

Device(s) compatibility

HTC ViveOculus Quest 2

Number of user(s)

Single-user experience

Play area

IndoorSeated (360° chair)Standing

Distribution strategy

Art museums & galleriesAt homeDigital art centersFestival, Art fairsHeritage sites

Target audience(s)

young adults and Culture Visitors

Main Achievements (Prize, Selection, where the project has been already distributed)

Official Selection SXSW 2021 Nominated Crystal Owl 2021

Team

First and last name(s) of the Lead artist(s)

Quentin Darras and Gaëlle Mourre

First and last name(s) of producer(s)

Producer: Gaëlle Mourre. Co-Producer: Charlotte Mikkelborg

Main cast

Speech Debelle

Fat Red Bird and Monkey FrameEstablished in 2016, Fat Red Bird was founded to create innovative and thought provoking content. The team started out making award winning short form films, created branded content for clients such as the Institut Français du Royaume-Uni, Mandarin Oriental, Eurostar and British Airways and have now launched into award winning cutting edge immersive experiences. Monkey Frame is an animation studio run by Art Director and animator Quentin Darras. Established in 2011, Monkey Frame has worked on projects ranging from passion project animations to international ad campaigns.

(Hi)Story of a Painting: What's the Point?

Information

Distribution Strategy

Team

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