Any library worker can be a hero and use book displays or online book lists to market the library's collection, revealing the hidden gems on their shelves and introducing patrons to materials they may have missed. In addition, book display and book lists can be used to market programs, partnerships, and library services as well. Attendees will learn how to craft displays and lists that are effective in promoting the theme or message behind the display while also gaining tips on making these tools as diverse and inclusive as possible.